One 'n Only™ Argan Oil Permanent Color Cream is what hair color should be. Rich, brilliant colors, crafted in Italy, are infused with active levels of rare argan oil in a luxurious hydrating hair color formula. Colors are fade-resistant, vibrant, luminous, and true. Gray coverage is certified 100%. Condition is beyond expectation. Hair color with argan oil creates explosive shine, silky feel and a rich, soft texture that can't be denied. Easy to use, easy to formulate – with two applications in every tube. For gentle permanent hair color, choose One 'n Only™ Argan Oil Permanent Color Cream.

• Advanced micro-pigments penetrate deep into the hair shaft
• Delivers true, rich, fade-resistant tones
• Argan oil hydrates hair with natural, dense moisture
• Helps revive and condition dry and damaged hair
• Renews elasticity and adds shine
• Lasting results
• Argan oil strengthens hair by helping rebuild cellular membranes of hair
• Essential fatty acids and other anti-oxidants help prevent damage